“The Pause” is calling out the struggle of hesitation that the LGBTQ+ community experiences every day before deciding how much of themselves to reveal to those around them. The film encourages people outside of the community to notice, reflect and realize how their reactions can make a difference. Because #Pride is much more than a day to celebrate, it’s a fight to be seen, be heard, and be able to live without the pause.

This is proudly the third most viewed film in P&G’s history with over 6 million views and counting.

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Every year McDonald’s gives away millions of dollars in discount coupons. But less than 10% are converted into sales.

 

How can we turn discount coupons into something fun and more efficient?

 
 

For each McDonald’s sandwich, we created a corresponding barcode and spread them on different medias throughout the customers’ way to the restaurant.

 
By simply using a mobile site, anyone could read a McCode and instantly receive a discount. And if they got to the restaurant before the timer ran down, they would win an extra gift. Discount coupons converted in sales raised to 36%.

By simply using a mobile site, anyone could read a McCode and instantly receive a discount. And if they got to the restaurant before the timer ran down, they would win an extra gift. Discount coupons converted in sales raised to 36%.

 
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Coke has opened happiness everywhere. But there was a place missing: those boring, boring, boring supermarket checkout beep, beep, beeps. 

 

So we integrated a small device inside 114 cash registers of a major supermarket chain. Every time the reader recognized a Coke barcode, instead of a single beep, it would play Coke’s 5-note tune.

 
 
 
 

Unboxing videos have taken over YouTube—136 million videos have been uploaded over the past decade and thousands more are uploaded every day. We noticed that USPS has had a major part in this cultural phenomenon from the start. The very boxes being unboxed in these videos were delivered by USPS and being watched by millions. It was high time that we get some recognition.

So, we created an unboxing video of our own and put it in reverse to show fans where the box come from in the first place—USPS. Then, we targeted unboxing videos featuring USPS boxes in them and played our video for 30 days across 40 different categories on YouTube. Since launch, over 15 million people have ordered boxes and the USPS box has turned into The Official Box of Unboxing. 

What if Band-Aid could protect you from a cut before it happens?

 

In this print campaign, we use metaphors to highlight the brand’s main concern, which is for their customers not to get hurt in the first place. But if they do, it’s always good to have a Band-Aid handy.

 
 
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For over 50 years, Ovomaltine Milk Shake was Bob’s (one of McDonald’s greatest fast food rivals in Brazil) most desired and exclusive product.

 

But at last, McDonald’s managed to negotiate the rights to make their own Ovomaltine Shake. It was the item everyone in Brazil was anxiously waiting to see on McDonald’s menu. And now, it’s finally there to form the perfect meal.

 
 
 

What if a paint brand invited you to play with your walls?

 

Paint is more than just colour. It can transform and bring happiness to an environment. That's what started us up to use Suvinil Magnetic Paint and spread game boards on walls in strategic points of the city so that people passing by could play Chess, Checkers and Peg Solitaire with magnetic pieces.

 
 
 
 

BIS is one of the most popular chocolates in Brazil. But in a determined region, the northeast, sales weren’t going so well, because older customers traditionally prefer local chocolate brands. Instead of trying to convince them that BIS was better, our campaign targeted the new generation. We created two TV spots that show people with an uncontrollable desire for BIS trying to steal it. The only explanation is that it must be really good.

 
 
 
 

Compact cars in Brazil generally fit into the economic category. Our task was to convince drivers that Mini arrived to break that perception and it's a compact car with a punch to it. So we took our ads to the streets and used some witty headlines to show this wasn't your conventional small car.

 
 
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How can there be 10 tomatoes inside a Hellmann's Ketchup?

 

Our task was to change the customers' perception of Hellmann's ketchup and highlight that it's surprisingly made of 100% natural ingredients. So based on the fact that each bottle of their ketchup has 10 tomatoes, we created fun theories of how that's physically possible. And if there are 10 tomatoes inside a Hellmann's Ketchup there surely isn't any more space for anything bad.

 
 
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The University of Pittsburgh Medical Center put us on a quest to show how their groundbreaking research has lead to pioneering treatments that are evolving healthcare all around the world. It’s as if the treatments of the future were available today at UPMC.

We produced 4 spots for this campaign: an anthem and one spot for each of UPMC’s specialized medical centers. We hope they inspire more advanced and accessible health for all.